Business

NAIROBI, Kenya, Feb 24 – Inadequate branding is causing Kenyan SMEs a 60 percent revenue loss, a new report shows, highlighting the importance of positive publicity for firms. This is contained in the latest Elite Mawu Agency ‘Kenya Branding Report Card 2025,’ which was conducted online between October and December 2024 and surveyed 1,000 respondents. […]

One of the questions that many entrepreneurs who are just starting out grapple with is how to build successful brands. Experts argue that factors such as brand’s mission and values, the target audience’s demographics, preferences and needs, as well as the resources at your disposal all go into building a successful brand. One such expert […]