Elite Mawu Agency

ELite mawu agency article on Capital FM Kenya

24 Aug 26

SMEs in Kenya loss 60pc revenue due to poor branding

NAIROBI, Kenya, Feb 24 – Inadequate branding is causing Kenyan SMEs a 60 percent revenue loss, a new report shows, highlighting the importance of positive publicity for firms. This is contained in the latest Elite Mawu Agency ‘Kenya Branding Report Card 2025,’ which was conducted online between October and December 2024 and surveyed 1,000 respondents. […]

08 Apr 24

An expert’s take on building successful brands

One of the questions that many entrepreneurs who are just starting out grapple with is how to build successful brands. Experts argue that factors such as brand’s mission and values, the target audience’s demographics, preferences and needs, as well as the resources at your disposal all go into building a successful brand. One such expert […]

01 Feb 23

Distinctive branding key to consumer loyalty – report

Majority of Kenyans buy from companies with distinctive branding, a new study reveals. The study by Elite Mawu Agency reveals that more than 65 percent of Kenyans interact with companies that have attractive branding that include distinctive creative logos and branding collateral. The report dubbed Kenya Branding Report Card 2022, indicates that brands with […]

26 May 22

I create lasting impressions

Esther Murugi set up her branding venture, Elite Mawu Agency, after enormous pressure from balancing the competing demands of employment and her family. BY ADALLA ALLAN – @PEOPLEDAILYKEBranding is the reflection of your business, executing professional and captivating designs will make you stand out from your competition.” These were the words from […]

01 Mar 22

Only 30 percent of Kenyan Businesses are Original

SMEs struggle to differentiate their brand from their competitors as most business ventures are just copied from other people or places. NAIROBI, Kenya, Feb 14 – Kenyan Small and Medium Sized Enterprises (SMEs) are losing 30 percent of revenue to brand distinctiveness according to a new survey by Elite Mawu Agency. Elite Mawu Agency […]

SMEs in Kenya loss 60pc revenue due to poor branding

An expert’s take on building successful brands

Distinctive branding key to consumer loyalty – report

I create lasting impressions

Only 30 percent of Kenyan Businesses are Original

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